Like water customers throughout the Central Coast and many other parts of California, Scotts Valley Water District ratepayers have responded to the historic drought by sharply reducing their water use even as El Niño rains fall across our service area. Although El Niño is bringing some relief to the parched soil, it will take longer than a single year for our thirsty watersheds to recover. Water conservation is still necessary to assist in the recuperation of our watersheds.
SVWD recommends that its customers maintain their efficient use of water. By setting a target of using 75 gallons per person per day in summer and 60 gallons per person per day in winter, we can collectively meet that goal.
Although this conservation plan will help our watersheds, it also generates a different kind of problem. We are used to being rewarded when we do our part in helping out. However, that general rule works differently when we talk about water pricing.
People often ask me: “If I’m using less water, why don’t water rates go down?” It’s a great question, and here is how I try to explain that counterintuitive correlation.